Launching in Miami soon!
The Reserve by MLA
Creative Talent, On Demand.
Hair | Makeup | Styling | Photo | Video
Private in-home services created by Michelle Leo Agency.
The Reserve app Coming soon
The Reserve app
Coming to iPhone and Android
Choose your services, your artists, the time, and see fees before you book.
The Founder
Founded by Michelle Leo
For more than 20 years, Michelle Leo has represented the artists behind leading luxury campaigns, fashion editorials, and red-carpet appearances. The Reserve brings her expertise to you, with direct access to a hand-selected network of creative talent, on demand.
The Services
Expertise, made personal.
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Hair
Expert hair styling for women and men—from flawless blowouts, sculpted updos and effortless texture to refined men’s grooming.
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Makeup
From natural looks to evening glam. Makeup artistry for any occasion.
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Styling
Personal styling, closet edits and shopping guidance for everyday dressing, special occasions or your next vacation.
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Photography
Portraits, celebrations, and content creation. Book a session or pair photography with your glam service, from the finished look to a night out.
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Video
Personal documentaries, milestone films, content creation and behind-the-scenes moments, captured with a cinematic eye.
The Reserve Experience
The Reserve Experience.
Your location. Your timing.
Choose your service, location and preferred time.
Select your artist.
Explore available professionals matched to your needs.
Every detail, confirmed.
Review your artist, arrival time and complete pricing before booking through the app.
Early Access
Your introduction to The Reserve.
Be among the first to experience The Reserve in Miami.
15% off your first booking
15% off your first booking, booked within 90 days of opening in your city. One offer per person, on services only.
Your Early Access is reserved.
You're on the list for your city. We'll write the day we open there, with 15% off your first booking.
You're on the list for your city. We'll tell you when The Reserve comes there.
Thank you. We'll keep it in mind.
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Miami
Opening soon!
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New York City
Coming soon!
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Los Angeles
Coming soon!
Questions
Good to know.
When does The Reserve launch?
Opening in Miami in December 2026. New York City and Los Angeles, coming soon.
How do I book an artist?
On the app. Choose your services, your artists, the time, and see fees before you book.
What can I book?
Hair, makeup, styling, photography and videography. Add as many services as you need.
How much does it cost?
Prices vary depending on the service and the artist. The app shows every fee before you book.
Can I book for a group or an event?
Yes. Book several services and artists in one reservation.
I'm an artist. How do I join?
Apply on the For artists page. The Reserve team reviews every application.
apply to be an artist.
Work with The Reserve.
We welcome applications from experienced professionals in hair, makeup, styling, photography and video. Share your portfolio and professional background for consideration.